FRUIT LOGISTICA 2025: THE MUST-ATTEND EVENT FOR THE FRUIT AND VEGETABLE INDUSTRY

From February 5 to 7, 2025, Berlin will host the 31st edition of Fruit Logistica, the world’s leading trade fair dedicated to the fresh fruit and vegetable trade. A must-attend event taking place at the Messe Berlin exhibition centre, confirming its role as a key reference point for industry professionals. Since 1994, Fruit Logistica has promoted innovation across the food supply chain, offering networking opportunities and showcasing the most advanced technologies.

With 2,800 exhibitors from 95 countries and an exhibition area exceeding 130,000 m², the fair is set to welcome more than 65,000 industry professionals from around the world. It is the ideal opportunity to explore new business opportunities and stay up to date with global trends.

Fruit Logistica 2025 is divided into three main exhibition areas to enhance the visitor experience:

• FRESH PRODUCE: includes producers, importers and exporters of fresh products, organised by geographical origin. This section covers Africa, the Americas, Asia, MENA (Middle East and North Africa), Mediterranean Europe and Continental Europe.
• MACHINERY & TECHNOLOGY: dedicated to advanced technologies covering all stages of the supply chain, from cultivation and harvesting to storage and logistics.
• LOGISTICS: a new section for 2025, focused on transport, storage solutions and traceability across the supply chain, reflecting the growing importance of logistics in the fresh produce sector.

ORGANIC ROUTE: a thematic pathway highlighting certified organic products, raising awareness of the importance of sustainable, chemical-free agriculture. Organic exhibitors benefit from increased visibility within a global event.

STARTUP AREA: a dedicated space for the most innovative startups, where they can present their technologies in short 5–10 minute sessions. Solutions for digital agriculture, post-harvest technologies, packaging and logistics will be at the centre of attention.

Fruit Logistica is not only an exhibition, but also features a comprehensive programme of educational and industry-focused events, with simultaneous translation available in multiple languages (German, English, French, Spanish and Italian). The main highlights include:

FRESH PRODUCE FORUM: an in-depth analysis of challenges and opportunities across the entire value chain.

FUTURE LAB: a showcase of innovative products, forward-looking solutions and cutting-edge technologies.

LOGISTICS HUB: discussions addressing the key challenges related to sector logistics.

STARTUP DAY: a stage for emerging companies presenting disruptive ideas for the industry.

TECH STAGE: technical presentations and practical insights to optimise the supply chain.

SCIENTIFIC SYMPOSIUM – FARMING FORWARD: a new addition for 2025, this symposium will explore digital technologies and smart solutions for agriculture, based on the latest scientific research. It will take place on February 7, 2025, at the Farming Forward stage in Hall 3.1.

Among the most anticipated highlights of the exhibition, the Fruit Logistica Innovation Award (FLIA) celebrates the best innovations in the sector, from products and services to technologies. For 2025, the second edition of the FLIA Technology award will focus on outstanding advancements in agricultural machinery and technologies.

Each year, the FLIA winner is chosen directly by the exhibition’s visitors. In 2024, the main award was presented to “Zucchiolo” by Unica Fresh, an innovative vegetable combining the characteristics of zucchini and cucumber, recognised for its versatility and flavour. In addition, the FLIA Technology award was won by “Mirical” by Koppert, an eco-friendly packaging system for biological pest control.

Don’t miss this unique opportunity: purchase your ticket and explore the future of the fresh produce sector.