Cosmoprof 2025: the essential event for the beauty and wellness industry

From March 20 to 23, 2025, Bologna will host the 56th edition of Cosmoprof, the world’s most important event dedicated to the beauty industry. A must-attend event taking place at the BolognaFiere exhibition centre, confirming its role as a key reference point for industry professionals. Since 1967, Cosmoprof has promoted innovation and trends in the beauty sector, offering networking opportunities and showcasing the most advanced technologies.

With around 3,000 exhibitors from 69 countries and an exhibition area exceeding 248,000 m², the fair is set to welcome over 250,000 industry professionals from around the world. It is the ideal opportunity to explore new business opportunities, stay up to date with global trends and discover the most innovative products.

You can find us at Hall 19 – Stand F3

Cosmoprof 2025 is divided into three main areas, each designed to meet the specific needs of industry professionals:

• CosmoPack: the exhibition dedicated to the entire cosmetics production supply chain, from formulation to packaging, from manufacturing machinery to logistics. It is the ideal place to discover the most advanced technologies and innovative solutions for the sector.
• Cosmo Perfumery & Cosmetics: focused on finished products for the retail channel, including perfumery, cosmetics, skincare and haircare. This is where global brands meet buyers and distributors.
• Cosmo Hair, Nail & Beauty Salon: dedicated to beauty professionals and salons, with a focus on products and equipment for hairdressers, beauticians and nail artists.

For 2025, Cosmoprof strengthens its commitment to innovation and education through a series of special projects and initiatives:

• CosmoFactory: a deep dive into the heart of cosmetic innovation, where products take shape. CosmoFactory offers the opportunity to explore production processes in real time through hands-on laboratories that showcase the technologies and trends shaping the future of the industry. An engaging experience that allows visitors to see how an idea is transformed into a tangible, customised product ready for the market.
• CosmoPack Insights: every product requires packaging that communicates its identity. CosmoPack Insights is where design meets sustainability, presenting the most innovative solutions. A journey into the world of packaging, exploring new materials, advanced technologies and the trends reshaping the cosmetics industry. Here, every detail matters, as packaging plays a key role in consumer perception.
• Cosmoprof Awards: the award celebrating innovation in the cosmetics industry, recognising the best products, formulations, packaging, design, technologies, ingredients and sustainable solutions across hair, nail, skincare and beauty salon sectors. Nominated products are evaluated by a technical jury of experts in collaboration with the BEAUTYSTREAMS committee. Finalists receive a digital seal of recognition and compete to become category winners.

The main awards include:

• Cosmoprof Awards: recognising the most innovative brands in the cosmetics industry.
• Cosmopack Awards: rewarding the most innovative solutions across the cosmetics supply chain.
• The Lifetime Achievement Award: presented annually to a founder who has made a significant contribution to the cosmetics industry.
• CosmoTrends: the platform where future trends take shape. Each year, industry experts present the innovations that will define the next steps in beauty. An opportunity to understand evolving consumer behaviour and the developments shaping the market, helping businesses anticipate future challenges and opportunities.
• Beauty Stars: a platform dedicated to emerging brands that are making their mark in the beauty industry. Each year, companies are recognised for their creativity, innovation and commitment to a more sustainable and responsible future.

Cosmoprof 2025 is more than just an event: it is an immersive experience at the heart of innovation, where beauty meets technology, sustainability and global trends. With thousands of exhibitors from around the world and the opportunity to engage with industry experts, professionals will be able to discover the most advanced solutions and build valuable connections.

From CosmoPack to Cosmo Hair, Nail & Beauty Salon, through to the Cosmoprof Awards and special projects such as CosmoFactory, CosmoTrends and Beauty Stars, Cosmoprof confirms itself as the ideal platform for those who want to stay up to date with market developments, find inspiration and take advantage of new business opportunities.

Don’t miss the opportunity to be part of this exceptional event. The future of beauty is here in Bologna, from March 20 to 23, 2025.